![]() ![]() To understand this arrangement, it’s important to first know about the FCC’s Telecommunication Act of 1996. However, the basic underpinnings of the arrangement are more or less the same. The revenue share model depends a lot on the particular country and regulatory oversight at play. This is the strategy that a majority of free conferencing call services use. The possibility of you responding to an ad or two means that the conference call service can sustain itself, its contractors, and its employees. You may notice that when you go to a free conference service provider’s website, ads will be competing for your attention. The other way free conference call services generate revenue is via advertisements. This strategy, however ingenious it is, is not favorable in the long term and conferencing services cannot entirely depend on it to sustain themselves. That money is then used to build the infrastructure needed to provide free conferencing access to charities, non-profits, volunteers & students. The users pay the company what they think is fair for the tool based on the co-creation of value. Some conferencing services utilize the pay-what-you-want pricing model where buyers pay their desired amount for a given commodity. This is to scale up and attract a user base without expending resources on costly ad campaigns. Many conferencing services start out with a freemium model. It then offers upgrades and premium options for users who want more advanced features like call recording, call analytics etc. Most free conferencing services work like this.įor example, the popular service offers audio/video conferencing with up to 1,000 participants and some basic features like screen share. The freemium business model allows users to utilize basic features of a software, or service for free, then charges them for upgrades to the basic package. ![]()
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